Leaping Bunny cosmetics are the gold standard for cruelty-free and we are proud to announce that Hynt Beauty is now a Leaping Bunny certified brand!
You’ve certainly seen the Leaping Bunny Logo when shopping for cosmetics and personal care. But do you know what the mark truly means?
While not all brands live up to their claims, even those claiming to be natural and organic, there are certain certifications to watch for that help guide your shopping, like Leaping Bunny certification. Here’s what you need to know.
What is Leaping Bunny Certified and What Does It Mean for Your Products?
So, what is Leaping Bunny Certified and why is it such a big deal?
Leaping Bunny is a non-profit organization supporting a global campaign to end animal testing. The Leaping Bunny Program sets corporate standards of compassion for animals through a set of criteria for cosmetics and household products. A company can become Leaping Bunny certified by proving that it meets these criteria.
In short, the company cannot participate in animal testing in either product formulation or ingredients. This means that not only must the finished product be free from animal testing, but each individual ingredient used in the product must not have undergone animal testing or been purchased from a supplier who conducts testing on animals.
How to I.D. the Real Deal and Spot Fakes
Maybe you’ve noticed different bunny logos on cosmetic products. Not all are Leaping Bunny and it pays to know the difference. Did you know that some brands have even created their own bunny logo to give the impression that their products have undergone Leaping Bunny certification? It’s true!
Don’t be fooled by all of those cute rabbits out there. There is only one Leaping Bunny Logo. Any brand displaying the authentic Leaping Bunny Logo has met certification requirements and is licensed to use it.
The length of time it takes to obtain certification varies between companies. Leaping Bunny encourages all applicants to hold off on making public statements about their application until they’ve been granted approval in order to supply shoppers with the most accurate list of certified companies. If you see a company making claims about Leaping Bunny application rather than Leaping Bunny certification, check more closely.
Leaping Bunny Certified Brands, Who’s Eligible?
Leaping Bunny applies to cosmetics, personal care, and household products like cleaning products. Any brand owner that creates products in these categories may apply. The rigorous process of obtaining Leaping Bunny certification includes a detailed investigation of the products, implementation of Leaping Bunny criteria within the business, and putting supplier monitoring systems in place. Leaping Bunny certified brands must also pay a fee for licensing the Leaping Bunny Logo and regular inspections.
Hynt Beauty Is Now Leaping Bunny Makeup
We’ve always made carefully crafted makeup formulas with the highest quality ingredients. Now our customers can be assured at a glance that our products and ingredients are completely free from animal testing. Look for the Leaping Bunny Logo when you shop for cosmetics and personal care.