“People are raving about this botanical-infused concealer for calming their cystic acne.”

“Not only does a little go a long way, but it covers everything from dark circles to pimples and doesn’t feel heavy or get cakey. It also is vegan, organic, and toxin free.”

“This vegan, organic and paraben-free sunscreen doesn’t even seem like it should be in this category. It has the most lightweight, practically invisible serum-primer formulation that goes on skin smoothly, yet leaves behind just the right level of silky hydration”

“I thought that if products were on the market, then there was somebody looking out for us, and that there were certain standards,” Meryl Marshall, breast cancer survivor and co-founder of Hynt Beauty, a nontoxic line of elegant, nonirritating makeup, tells Yahoo Beauty. “But that could not be further from the truth.”