About Hynt | Natural Beauty Brand

A natural beauty brand you can trust and love

We’ve designed the Hynt Beauty line of luxurious color and skincare cosmetics with our own rigorous ingredient quality specifications, offering the ultimate experience in beautiful skin.

Our Mission

Our collection is formulated for the conscientious woman seeking a natural beauty brand that she can fully trust to offer honest information and guidance on her beauty and lifestyle choices.

The exquisite product line is more than “just mineral” or “just natural,” and purer than conventional prestige makeup collections. We hold ourselves to the highest standards of ingredient quality and efficacy, and are honored to provide you with impurity-free makeup. We also aim to uphold the best environmental and ethical practices so that our customers can feel proud of their purchase decision as they apply their makeup each morning.

We are committed to educating our clientele on how to best support a feeling of healthy, naturally balanced skin, so that they can feel confident and comfortable in their everyday beauty and lifestyle choices.

Our Journey

Hynt was born through Co-Founder Meryl Marshall’s need and passion to find makeup and skincare products that both look and feel good on skin, and are made without ingredients associated with health risks. Having recently conquered breast cancer, she took great care in educating herself on the product labels and the ingredients listed in her everyday beauty products. Quickly, her search for luxurious beauty essentials made with healthier ingredients turned into an elusive hunt.

To her disappointment, Meryl found that “natural” makeup brands often failed to fulfill her desire to use elegantly packaged products that delivered on the experience and finish. She felt that such aesthetic touches are essential to how a woman feels each time she applies her makeup — magical, beautiful, special.

Meryl decided to create her own cosmetics line using state-of-the-art natural formulations. Now women who prioritize the healthy appearance of skin have a glamorous, fun, and trust-worthy beauty collection that they can wholeheartedly enjoy every day at any moment.

Principles that Define Hynt

Everything You Want in High Performance Natural Cosmetics

Hynt is FREE of Parabens, Nano Particles, Artificial Preservatives, Gluten, and all products are PETA-certified Vegan (except for the mascara, which is clearly identified) so there is no wondering or double checking, ever.

Honesty

We strive to connect and share our knowledge with those who are seeking honest, reliable answers and expertise on ingredient efficacy and quality. Dedicated to being honest and truthful, we don’t hide behind marketing screens. We clearly disclose all of our ingredients for every product.

Complexion Care Color

Infused with an exclusive blend of nature’s powerful antioxidants, multi-tasking plant extracts, vitamins from tropical fruits, and phyto-nutrients, our powder based colors are unique in their moisturizing, all-day wear that won ’t cause skin to feel dry or accentuate the appearance of fine lines. Skin feels protected and maintains a sense of healthy moisture balance for a flawless, youthful finish that lasts.

Carefully Selected Ingredients

To be handpicked and formulated into a Hynt product, the ingredient and formulation must surpass the high standards on our cross-category checklist: High ingredient quality, naturally-derived or organic, beneficial to skin, efficacious, eco-conscious, cruelty-free, and suitable for all skin types, even those with sensitive skin.

We know that ingredients matter

That is why we are dedicated to creating a line of cosmetics and skin care products that are free from ingredients we deem potentially harmful to the look and feel of healthy skin, and instead are packed with the natural and organic ingredients that work to accentuate your skin’s naturally glowing appearance.