




TOSS & REPLACE #4: Eyeliners
Just like lips, the eyes are extremely delicate and should be treated with the utmost care. Yet again, profit often trumps purity. Too many brands formulate their eyeliners with petrochemicals like mineral oil and petroleum; the cheapest way to achieve a creamy, smooth texture and exceptional staying power. The same results can be achieved with the use of slightly more expensive natural oils that feel much gentler on skin.Eyeliners can also be contaminated with heavy metals. Often, these are contaminants present in trace amounts in the minerals and dyes used to give eyeliners their color and pigmentation. More rarely, they're added on purpose. Aluminum, for example, can find its way in your eyeliner through the use of synthetic additives that prevent smudging.While harder to achieve in a pencil format, it is possible to formulate an eyeliner that is free of these ingredients while retaining the creamy texture and intense color payoff that we expect from a luxury beauty collection. (Try our FORTE Eyeliner Pencil!)
TOSS & REPLACE #5: Mascaras Preservatives are essential in cosmetics. They help mascaras and other beauty products last longer while protecting them from bacterial and fungal contamination. They're there to keep us safe, but the wrong preservative systems can possibly put us in danger.Parabens, for example, can mimic estrogens4, which has been questioned to have potentially harmful effects on our reproductive system5. For more information on parabens, please see our post on the ingredient: Why Paraben Free Cosmetics are BetterAlthough researchers haven't yet found a direct link between parabens and breast cancer, we've decided to keep them out of our cosmetics. Instead, we use various natural preservative systems, some formulated with natural oils and extracts of botanicals which can be just as powerful but much more reassuring! The natural preservative chosen depends on what works most effectively with the individual cosmetic.Now that you know which undesirable ingredients to look out for, you are well-prepped to take a good hard look through your makeup bag and give it a new year detox. Here's to purer cosmetics and beautiful skin!Sources:1. Systemic absorpion of sunscreen after topical application by Hayden, Roberts, and Benson. https://www.ncbi.nlm.nih.gov/pubmed/93106092. Update on sunscreens by Bissonnette https://www.medscape.com/viewarticle/5829903. Effects of dibutyl phthalate as an environmental endocrine disruptor on gonadal sex differentiation of genetic males of the frog Rana rugosa by Ohtani, Miura, Ichikawa. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1240201/4. Some alkyl hydroxy benzoate preservatives (parabens) are estrogenic by Routledge, Parker, Odum, Ashby, Sumpter. https://www.ncbi.nlm.nih.gov/pubmed/98752955. Concentrations of parabens in human breast tumours by Darbre, Aljarrah, Miller, Coldham, Sauer, Pope https://www.ncbi.nlm.nih.gov/pubmed/14745841
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