Women fighting breast cancer are increasingly seeing more options for bras as well as clean beauty treatments and other products that help them look and feel better.
Many of the offerings are coming from female entrepreneurs who have also battled breast cancer themselves and understand what it feels like to lose their breasts and hair and see their skin ravaged by radiation or chemo infusions.
CLEAN BEAUTY PRODUCTS: Women currently doing chemo or suffering from its lasting effects on their skin have more choices in organic beauty products. CancerFashionista's Berry highlights the foundations and lip glosses from SaltyGirl that are made with shea butter and coconut oil that are nourishing. Breast cancer survivor Cynthia Besteman, founder of Violets are Blue, developed a skin care line that includes a roll-on unscented magnesium-based deodorant that's free of baking soda and aluminum — and caters to women going through treatment. It sells for $25 for 3.2 ounces. Meryl Marshall created Hynt Beauty, a nontoxic cosmetics collection that doesn't use artificial preservatives like parabens. In March, Hynt Beauty will be launched in 100 Ulta stores.