translation missing: en.accessibility.skip_to_text

Our blog

Spring makeup collection

Hynt Beauty Joins Ulta Beauty’s Growing Clean Cosmetics Selection

Ulta Beauty’s assortment is getting more colorful with the addition of Hynt Beauty.

The clean cosmetics brand has entered 100 doors with its Duet Perfecting Concealer and Aria Pure Lipstick as part of the chain’s Sparked program focused on emerging lines. Online, Hynt’s selection extends beyond its in-store offering to encompass Finale Finishing Powder, Encore Pressed Foundation and Nocturne Mascara. The brand’s Ulta Beauty debut is occurring as the retailer builds its clean beauty collection—Au NaturalePacifica and Jane Iredale are other brands in it—and anticipates implementing guidance for customers shopping it.

“Clean beauty continues to be a growing area of interest with our guests. Guests are engaging in a variety of areas within beauty including ingredients, animal testing and sustainable packaging,” said Ulta Beauty CEO Mary Dillon during the company’s fourth quarter earnings call. “While the demand for clean products is strong and growing, the landscape is challenging. Regulation, particularly related to chemicals, doesn’t provide the clarity that guests need or want in this space.”

Hynt Beauty Joins Ulta Beauty’s Growing Clean Cosmetics Selection

Read full article at https://www.beautyindependent.com/hynt-beauty-ulta-beauty-growing-clean-cosmetics-selection/

Share:

Related blogs

Sasha Finds: Vitamin C Brightening Serum

We all know Vitamin C is an important step in our skin prep but finding a great one that actually makes a difference comes with a lot of trial and error. I’m here to save...

Continue reading

Hynt Beauty Launches as part of SPARKED at Ulta Beauty

(NEW YORK, Mar. 28 2020) Indie beauty brand Hynt Beauty is expanding its national reach online and in retail stores across the US as one of the SPARKED at Ulta Beauty brands this March. A...

Continue reading