Hynt Beauty Launches as part of SPARKED at Ulta Beauty
(NEW YORK, Mar. 28 2020) Indie beauty brand Hynt Beauty is expanding its national reach online and in retail stores across the US as one of the SPARKED at Ulta Beauty brands this March. A selection of Hynt Beauty’s skin healthy and Leaping Bunny-certified makeup and skincare products will be available at select Ulta Beauty stores across the nation and online at
“We are excited and honored to have been invited by an iconic and impactful beauty retailer like Ulta Beauty and feel proud to become a part of their innovative SPARKED program,” says Meryl Marshall, Co-Founder of Hynt Beauty. “We hope that through this partnership, we can encourage the trust and confidence we want you to have in your everyday beauty choices.”
After conquering an aggressive type of breast cancer, she and her co-founding partner and husband, Craig Marshall have been dedicated to developing cosmetic products made with pure, high-quality ingredients that deliver on color, longer wear and a pro-artist finish. In 2015, they launched a curated color- and skincare collection that offered a novel approach to natural cosmetics: skin-healthy, results-driven products that didn’t compromise on desirable packaging nor the velvety smooth textures of traditional prestige brands.
Within stores, SPARKED at Ulta Beauty displays will feature 6 of the seven shades of Hynt’s top selling classic, the DUET Perfecting Concealer ($24) and 2 of the eight colors from the multiple-award winning ARIA Pure Lipsticks ($29) line.
A more extensive lineup of Hynt’s core products will be offered at www.ulta.com such as the universally loved FINALE Finishing Powder ($59), NOCTURNE Mascara ($24) and ENCORE Pressed Powder ($45).
“The great thing about working with Ulta Beauty is that they understand the needs and limitations of smaller indie companies. Their desire for the success of each brand they launch is very refreshing in today’s business environment. Too often, margin formulas and policies are geared for larger brands and smaller brands have a hard time adopting them. We look forward to a successful partnership with Ulta Beauty and are very appreciative of the top notch staff who have been great to work with as we prepared for our launch.”
Hynt’s full collection ranges from $18 to $69 and is designed for all ages and skin types. The brand continues to strive for further expansions to its base makeup lines to include more skin tones from the very fairest to the darkest with consideration for the varying undertones within each. The company also continues to make updates whenever possible to adhere to the high
sustainability standards that the owners have set to achieve as the business grows
All products in the Hynt Beauty collection are Leaping Bunny certified, gluten-free, non-comedogenic and vegan (except for our mascara), and are free of parabens, nano-particles, bismuth oxychloride, talc, silicones, mineral oil, GMOs, artificial fragrances, artificial preservatives, FD&C dyes (except for our ARIA lipstick in Red Fervor due to the blue undertone
pigment that’s hard to mimic from nature), carmine, phthalates and other potentially harmful ingredients for our health and our world. More information could be found at www.hyntbeauty.com.
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